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The bosses of two famous French firms struggle to keep their customers loyal

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Be a sinner, be a saint

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Pernod Ricard and Danone

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It is not too late to stop the break-up of Spain

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Be a sinner, be a saint



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You see her after the third glass

You see her after the third glass

ALEXANDRE RICARD wants to talk boxing. He runs Pernod Ricard, a firm that sells Chivas whisky and Absolut vodka, among other drinks. Formed by his grandfather in 1975, with roots in a Pernod distiller set up in 1805, it is the world’s second-largest seller of wine and spirits, with a market capitalisation of €32bn ($37bn). He brags that Floyd Mayweather, an American pugilist with 19m …

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