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The investors who own Kraft Heinz are upending the food industry

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Barbarians at the plate

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3G’s model

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Rejected suitor

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JORGE PAULO LEMANN (pictured), a Brazilian investor, is ill-accustomed to failure. On February 17th Kraft Heinz, backed by Mr Lemann’s 3G Capital, said it had bid $143bn for Unilever, a maker of food and personal products. 3G has gobbled many a consumer firm, slashed costs, then bought an even bigger one. Even so, the Unilever bid was surprising in its audacity—the merger would have been the second-largest ever. As shocking, it collapsed two days later.
Kraft Heinz had hoped to continue talks in private, but news of its …

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